We have spent 26 years in gaming, learning what makes people come back. GMZBST puts that to work for your brand: a white-label games platform with tournaments, quizzes and Picks, or Cadence, which brings the same gamification mechanics into your own product with no games required.
Different industries, one problem: people sign up, then drift away. Every card below is a retention problem, and retention is what games were built to solve.
The loops that keep a player coming back every night are the same loops that bring a customer back to your app, a learner back to a course, or an employee back to a policy they have to read. That is what a gamification platform does, and we build them for a living.
XP and levels
Progression
A bar that fills and a level that goes up. People finish what they can see moving.
Return visits
Leaderboards and tournaments
Competition
A rank to defend and a rival to beat, weekly, so there is always a next round.
Session depth
Prizes and vouchers
Reward
Instant wins, prize draws and XP you can redeem. Effort pays off where people can see it.
Conversion
Clans and communities
Belonging
Teams, clans and shared goals. People return for each other, not only for the content.
Loyalty
Games platform or Cadence
Two ways to put play to work.
Bring your audience a game, or bring the game to your product. Both run on the same engine, and you can start with one and add the other later.
For audiences who love to play
The Games Platform
A complete branded games destination on your own domain. Your players get 120+ games, live competition and rewards from day one. You get the admin, the reports and the revenue.
120+ HTML5 gamesTournamentsClashesQuizzesPicks: free-to-play predictionsXP and prizesClans
Gamification for what your users already do: reading, buying, saving, learning. Send us the event, Cadence turns it into XP, missions, prize draws and leaderboards inside your own app.
order.placed→+25 XP
mission: 3 orders→2 / 3 DONE
prize campaign→SPIN TO WIN
Points rulesMissionsPrize campaignsQuizzes and pollsLeaderboardsAI missions
GMZBST.mobi is our own live games platform. Everything on it, from the catalogue to the tournaments to the anti-cheat, is what your brand inherits on day one. Read how the white-label games platform works.
Tournaments that run themselvesSingle and double elimination brackets with scheduling, seeding and prizes handled for you.
Clashes and clan warsPlayer-vs-player score contests and team competitions with live standings.
Quizzes with streaksTimed questions, speed and streak bonuses, and XP for finishing.
Scores you can trustServer-issued play tokens, anti-cheat monitoring and an audit trail behind every leaderboard.
Installable and re-engagingInstalls like an app, with push notifications that bring players back.
Basketball MasterZumbo Mania5 FruitBob The FuriousAmbulance RescueBattleship WarBoat RushBubble Shooter
Players call the results of real football fixtures before kick-off and answer a Daily Question between matches. Correct calls earn XP and climb a weekly Picks board, and it never costs anything to play.
Real fixtures load automatically, and results are scored for you
A Daily Question keeps the quiet days busy
XP for every correct call and a weekly Picks leaderboard
Integration is one call per user action. Everything after that is configuration in the dashboard, not code in your app. See what it does for banking and loyalty and employee engagement.
Games120+ casual HTML5 titles with scores and progression.
PicksFree-to-play predictions and a Daily Question.
QuizzesTeach and test, with streak and speed bonuses.
PollsQuick opinions turned into live signals.
SurveysLikert, rating and NPS, kept short and rewarding.
TournamentsBrackets, clashes and clan competitions, automated.
LeaderboardsWeekly, monthly and all-time status.
AchievementsMilestones that give people a reason to continue.
Points rulesAny event into XP, flat or per unit, no code.
MissionsShort goals that move people from watching to doing.
Prize campaignsInstant wins and score-tiered prize pools.
RewardsXP into vouchers, airtime, data or status.
CommunitiesClans, teams and shared goals.
AI missionsThe next best action, based on behaviour.
CommerceSponsored moments and partner offers.
AnalyticsEngagement score, retention and reward usage.
White-label
One platform. Every brand.
Three live sites on the same GMZBST platform, captured on a phone. Each has its own domain, logo, colours, catalogue and features, and none of them needed a rebuild.
An active player is a registered player who plays at least one game, quiz, tournament or pick in the calendar month.
Built by gamers
26 years of making people play.
We have put that experience to work for clients across every one of these industries, and we run our own live platforms today. Every mechanic on this page has been proven with real players before it reaches your brand.