The Engagement Engine Behind Digital Experiences

Increase participation, retention and loyalty through games, quizzes, missions, rewards and AI-powered personalisation.

1 engineGames, quizzes, missions, rewards and analytics.
Any brandYour domain, colours, catalogue and content settings.
API firstEmbed it, white-label it, or build around it.
GMZBST engagement platform with engagement score, live dashboards, missions and rewards
84Engagement Score
+12 this week
Engineered for engagement teams across every sector
The Problem

Engagement is harder than ever.

Customers are distracted. Employees disengage. Communities lose momentum. Learning platforms struggle with completion. Traditional content is no longer enough to keep people returning.

Attention is fragmentedPeople need clear reasons to participate now and return later.
Static content fades quicklyPages, posts and campaigns rarely create a repeat habit by themselves.
Rewards lack contextPoints work best when they are connected to missions, progress and identity.
Most journeys are genericThe same experience for everyone leaves valuable engagement signals unused.

People do not return because there is content. They return because there is meaningful engagement.

GMZBST turns interaction into a repeatable engagement loop.
The Solution

GMZBST Cadence: the engagement engine.

Cadence is the engine at the heart of GMZBST. It is not simply a catalogue of games; it is a configurable engagement engine that turns interactive mechanics, rewards, behavioural data and personalisation into participation, retention and loyalty.

Higher RetentionDaily missions, achievements and return loops.
More ParticipationQuizzes, polls, games and challenges across channels.
Deeper LoyaltyXP, rewards and branded progression systems.
GMZBST Cadence: many mechanics feeding one central engagement engine that returns personalised loops
Platform Modules

Everything needed to build participation loops.

Each module can stand alone, combine with the others, or be delivered inside a fully branded white-label experience.

Games

Drive repeat sessions with casual HTML5 experiences and score-based progression.

Quizzes

Measure knowledge, teach through participation and reward completion.

Polls

Invite lightweight input and turn audience opinion into live signals.

Surveys

Collect structured feedback with Likert, rating and NPS scales, kept simple and rewarding.

Challenges

Create short-term goals that move users from passive viewing to action.

Rewards

Connect XP to vouchers, airtime, points, status or partner-defined benefits.

Points Rules

Turn any event into XP: flat or per-unit awards you configure, no code required.

Leaderboards

Turn progress into visible status and friendly competition.

Tournaments

Run brackets, clashes and clan competitions with automated scheduling.

Prize Campaigns

Play-to-win: instant-win or score-tiered prize pools with entry limits, claim and second-chance.

Communities

Build shared identity through teams, clans, groups and repeat events.

Achievements

Recognise milestones that give users a reason to keep progressing.

AI Missions

Recommend the next best action based on behaviour, timing and intent.

Commerce

Support sponsored moments, rewards catalogues and partner-defined offers.

Analytics

Track engagement score, retention, completion and reward usage.

Engagement Intelligence

Every interaction teaches the platform something.

GMZBST turns behavioural signals into better journeys: what people play, when they return, what they complete and which rewards motivate them.

Behavioural Signals

Preferred play timesWhen users are most likely to engage.
Favourite experiencesGames, quizzes and challenges that hold attention.
Session durationWhich loops create meaningful attention.
Challenge completionWhere users progress, pause or drop off.
Reward responsivenessWhich incentives move behaviour.

Personalised Journeys

1
Recommended ExperiencesSurface games, quizzes and activities that fit each user.
2
Personalised MissionsGive people a relevant next action instead of a generic menu.
3
Adaptive RewardsMatch incentives to completion patterns and engagement goals.
4
Better RetentionClose the loop with reasons to return tomorrow.
White Label Platform

One platform. Unlimited brands.

Partners can launch different experiences without rebuilding the platform. Configure the domain, logo, colours, navigation, content, catalogue, rewards and feature set from one foundation.

Same Platform
Shared engagement engine and APIs.
Different Brands
Each partner has its own identity.
Different Content
Tailored games, quizzes, missions and rewards.
Different Experiences
Built for each audience and business outcome.
The same GMZBST platform re-skinned for four different brands: crimson, blue, green and amber
Industries

Built for business outcomes, not just gamers.

GMZBST gives product, loyalty, innovation, marketing and HR teams a configurable way to increase participation across digital journeys.

Loyalty

Add fresh earn mechanics, mission-based rewards and repeat engagement to existing programmes.

Banking

Educate customers, encourage product discovery and reward positive digital behaviours.

Insurance

Drive learning, wellness challenges and recurring customer contact beyond renewal periods.

Telecoms

Use play, quizzes and XP to increase subscriber activity, data usage and reward redemption.

Education

Improve completion through challenges, quizzes, streaks and adaptive missions.

Retail

Turn campaigns into repeat visits with missions, offers, achievements and rewards.

HR

Make training, onboarding and internal communication more participative.

Communities

Keep members active with shared goals, competitions, recognition and progression.

Gaming

Launch branded casual game destinations with leaderboards, tournaments and rewards.

Developer Platform

API-first when you need control. Turnkey when you need speed.

A complete developer platform: a documented REST API with an OpenAPI spec and an interactive explorer, official JavaScript and PHP SDKs, signed webhooks, and a self-serve portal for API keys, usage and delivery logs. Integrate at the level that fits your roadmap.

Full API docs, the interactive explorer and SDK keys are provisioned per partner. Reach out and we will get you set up.

// Send an event; the engine scores it, awards XP and fires webhooks
fetch("https://gmzbst.com/v1/events", {
  method: "POST",
  headers: {
    "Authorization": "Bearer cad_live_sk_...",
    "Content-Type": "application/json"
  },
  body: JSON.stringify({
    user_id: "player-42",
    type: "experience.completed",
    experience: { type: "game", id: "space-run" },
    value: { score: 1500 }
  })
});
// Official SDKs: npm i @gmzbst/cadence  ·  composer require gmzbst/cadence
import { Cadence } from "@gmzbst/cadence";

const cadence = new Cadence("cad_live_sk_...");

await cadence.track({
  user_id: "player-42", type: "experience.completed",
  experience: { type: "game", id: "space-run" }, value: { score: 1500 }
});

// live engagement score, behaviour dimensions and a motivation archetype
const eng = await cadence.engagement("player-42");
// config.php: the only file you edit
define('GZB_PARTNER_KEY', 'PARTNER_KEY');
define('GZB_API_BASE', 'https://gmzbst.mobi/api');
define('GZB_SITE_NAME', 'YourBrand');
define('GZB_PRIMARY',   '#ef3e4a');
define('GZB_LOGO',      '/assets/logo.png');
define('GZB_DOMAIN',    'yourbrand.com');

// Upload, set your key & branding. Done.
// Games, players, missions, rewards,
// leaderboards & analytics included.
// Drop a branded quiz, survey or poll on any page. No build step.
<iframe
  src="https://gmzbst.com/embed/your-brand/onboarding-quiz"
  width="100%" height="640" style="border:0">
</iframe>

// Renders in your brand colour and custom CSS. Answers post back
// server-side and flow through scoring, XP and results automatically.
// Subscribe once to real-time engagement events
POST "https://gmzbst.com/v1/webhooks"
{
  "url": "https://yourapp.com/hooks/cadence",
  "events": ["reward.redeemed", "experience.completed"]
}

// The signing secret is returned once. Every delivery is HMAC-signed,
// so you can verify it came from us before you trust it.
X-Cadence-Signature: sha256=...
X-Cadence-Timestamp: 1720000000
Commercial Models

Flexible models for different engagement strategies.

Use GMZBST as a loyalty layer, subscriber benefit, sponsored destination, internal platform or API-powered engagement service.

Ad Supported

Create free-to-access engagement experiences with partner-owned advertising routes.

Subscriber Gated

Offer games, missions and rewards as a reason to subscribe, return or remain active.

Usage Based

Scale commercial terms around audience size, APIs, modules and platform usage.

Hybrid

Combine sponsorship, loyalty rewards, subscriptions, internal use cases and custom structures.

Engagement Analytics
Illustrative dashboard view
Last 30 days
Engagement score gauge, retention curve, cohort heatmap and distribution diagram
Engagement Score84
Daily Active Users+28%
Retention41%
Session Length6m 42s
Completion Rate72%
Reward Usage19k
Campaign Entries8.4k
Prize Claim Rate63%
North Star

GMZBST exists to engineer meaningful engagement.

Games are one mechanism. Quizzes are another. Rewards are another. AI personalisation makes every experience more relevant, and analytics show which loops are working.
Ready to Transform Engagement?

Launch an engagement experience your audience has a reason to return to.

Bring together games, quizzes, missions, rewards, analytics and personalisation in a branded platform built for participation, retention and loyalty.